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Northstone Insights

Service

Make sure AI recommends you, not just your competitors.

When buyers ask ChatGPT, Gemini, or Perplexity to find and compare suppliers, AI either surfaces your business accurately or it doesn't surface you at all. AI Discovery & Visibility tests, measures, and improves how AI systems represent your business to the buyers already using them.

Get your AI Visibility Audit

Why this matters

Business problems we solve

Buyers are asking AI before they ask you

Procurement teams and engineers increasingly use AI assistants to shortlist suppliers before visiting a single website. If AI can't accurately describe what you sell, you're excluded from that shortlist before a human ever gets involved.

AI answers about your business are often wrong or incomplete

AI systems draw on whatever fragmented, outdated, or third-party information they can find. Product ranges, certifications, and service areas are frequently misstated, out of date, or attributed to the wrong company entirely.

There's no visibility into what AI is actually saying

Most businesses have no idea whether AI mentions them at all for the buyer questions that matter, let alone what it says, how it compares them to competitors, or why it recommends someone else.

What we do

Capabilities

AI visibility audit

We test real buyer questions across ChatGPT, Gemini, Perplexity, and AI search, for your business and the named competitors buyers are actually comparing you against.

Accuracy and gap analysis

We identify where AI misrepresents your capabilities, omits certifications or service areas, or can't distinguish you from a similarly named competitor.

Structured entity and schema implementation

We implement the schema.org markup, structured data, and canonical facts that let AI systems correctly identify your company, products, and capabilities.

Ongoing visibility tracking

We re-test on a set schedule so you know whether visibility is improving, degrading, or shifting as competitors publish new information.

How we work

Methodology

  1. 1

    Baseline audit

    Test your category's real buyer questions across major AI platforms and document exactly what AI currently says about you and your competitors.

  2. 2

    Structure and correct

    Fix or add the structured data, canonical facts, and published information AI is missing or getting wrong.

  3. 3

    Re-test and report

    Re-run the same questions and show the measurable change, not a proxy metric, the actual AI answers.

Deliverables

  • AI visibility audit report across ChatGPT, Gemini, Perplexity, and AI search
  • Competitor visibility benchmark for your category
  • Structured data and schema implementation
  • Corrected entity facts published across your site
  • Quarterly re-audit and visibility tracking

Benefits

  • AI systems correctly identify what you supply and where you operate
  • You know exactly how you compare to named competitors in AI answers
  • Fewer qualified buyers are lost before they ever reach your website
  • A measurable, repeatable way to track AI visibility over time

Who this is for

Industrial suppliers, distributors, and manufacturers whose buyers are technical and research-driven — businesses where being accurately understood by AI directly affects whether you're shortlisted for RFQs and technical enquiries.

See what AI currently says about your business.

A focused audit against your real category and named competitors, not a generic SEO report.

Get your AI Visibility Audit